deutsch | english

 .profile  | .services  | .references  | .optimization  | .Angebot einholen 

When you publish an advertisement in a paper, you solely know how many people read this paper, but you do not know how many readers really take notice of your ad. The advantage of Google Adwords is, that there is a visitor's statistic where you can watch, if your ad is a success or a flop. According to the results, you can optimize your ad.

Product	Prices in Euro
AdWords search engine marketing campaign   + Installation of a professional visitors counter on your website + Opening and structure planning of an AdWords account. + Establishing an advertisement campaign + Wording of an advertisement with ten optimized keywords + Realization of a special landing page (especially for a keyword or for an offer) for fast contacting    (additional a Google AdWords budget per month)	*550,00

Onpage search engine optimization   + Installation of a professional visitors counter + Syntax Bugfixing and validating the source code of your homepage + Setting and wording of headlines + Text optimization to five optimized keywords + Testing and improvement of the internal linking + Realization of a landing page (especially for a keyword or for your offer) for fast contacting	*650,00

Multivariate test for optimization of a form page   + Installation of a professional visitors counter + Creation of different page varieties of layout + Testing, optimization and analysis of the form page and of the visitors behavior Goal: Optimization of a form page for improving contact efficiency	*500,00

Offpage search engine optimization   + Increasing of the external linking + Publishing of press articles + Backlink creation + Adding free social media base like (Facebook, Twitter or WP-Blog)	*On request

Website report   We analyze your website referring to: + Technical criterions + Ranking criterions + Degree of linking + Text criterions + Defect Links	*369,00

What is search engine marketing?
Search engine marketing (SEM) comprises all measurements to acquire more visitors for a homepage via search engines. SEM is a form of search engine optimization.

Why is search engine optimization good for my company?
Similar to direct marketing, SEM increases your website attendance without high spreading loss. Additionally, it increases the interest in products and services as well as your turnover strongly. Via your Website, you can contact your customers directly.

What controls the mass of visitors?
You can measure the duration of visiting, where the visitors come from, the time of visiting, and other relevant date with help of a professional visitor counter.

What is important for the success of a search engine campaign?
That visitors click the text of the advertisement, that the right keywords are inserted, and that you have a good business orientated website for contacting.

Kann man bei Google Adwords auch Geld verlieren?
No, you decide by limiting your budged and by fixing options, how much money you spend.

Why search engine marketing is not expensive?
The difference to a paper advertisement is that you only appeal to customers who are interested in your offer.

How much does search engine marketing cost?
There is no minimum amount. However, search engine marketing is not free of charge, and you have to budget a monthly sum. To run effective SEM, you should budget 75 Euro per month. It is not sure that you really dissipate this amount. Only if the text of the advertisement and the Keywords are optimal balanced, the budget can be used up because only then the interest in your offer is sufficient. You can cancel the campaign at any time. The bank account will be only debited by the end of the month.

How does search engine marketing work?
Google displays your advertisement on the result page as well as on the content advertising network. This advertisement contains a link to a target page of your website. The advertisement appears only according to the keywords, settled before.

Which are the factors of success for an optimal result?
The wording of a pleasing advertisement text, the right keywords and the target page are important factors of success.

Is it possible that my budget is used up in one day?
Assumed that you have settled a monthly budget of 75 Euro and a daily budget of 5 Euro, per day your advertisement is shown as long until the amount is consumed just for this day. For the rest of the month you still have 70 Euro. If you change your budget to 100 Euro, and the advertisement has the potential for so many visitors, you can use up your monthly budget of 75 in one day. For the rest of the days of this month, your advertisement is no more shown.

Does it happen that a budget needs not to be used at all?
If your advertisement text is not worded the best, nobody clicks on it. Then you need not to pay money despite your ad is shown. However, because the users are not intersected in this advertisement, its position goes down and the click price goes up.

Is search engine marketing expensive?
Compared with a paper advertisement, SEM is more effective and therefore more favorable. You can aim your message directly at interested potential customers.

What can I achieve with search engine marketing?
New customers, an increasing turnover and increasing publicity
Your homepage is always present. You can sell products on the Internet.

How many visitors are the result of search engine marketing?
The attendance strongly depends on the quality of the advertisement and of the keywords. At the beginning of an advertisement, a multivariate test has to be executed to get an optimal result.

Barriers of search engine marketing:
Complicated, understanding-problems, not understand the functionality, costs are estimated to be high, wrong realization, doubting the success

Problems and reasons for a flop:
No experience, No time, No ideas, Wrong worded advertisement, Bad Keywords, Poor website, To less attention